What shoppers do if your site is not mobile optimized
Short answer: They cry.
Long answer: See the chart below which was published in an insightful mobile shopping whitepaper by Maxymiser. It shows exactly how mobile shoppers respond when they encounter a non-mobile-friendly site.
- 23% won’t return as often
- 30% leave and go check out a competitor’s site (ouch)
- 9% never return (double ouch)
- 39% say they will just wait until they are in front of a computer again, and return. (But you know how life works – the chances of them losing that shopping impulse, getting distracted, or being marketed to by another retailer and stolen away are all very high!)
Check out the other chart we loved from the Maxymiser whitepaper here.