The mobile shopping difference between phone and tablet shoppers
Thanks to IBM for releasing this data from the Black Friday weekend. It is very clear that phone and tablet shoppers are two very different breeds. These different users require very distinct shopping experiences, yet another reason that responsive web design–providing the same experience for the two–is not the optimal route for mobile commerce
What does the data above tell us? While smartphones drive more traffic, tablets have a much higher conversion rate. Further, engagement is much higher with tablets – more pages visited and time spent.
This should not come as a surprise since the use case for tablet shopping is very different – you typically are seated (on a couch or bed) and are in a more of a surfing/exploring mindset than if you had a phone in your hand. You are also much less distracted – no phone calls or text messages to get in the way of your web surfing.
While both devices technically belong under the same umbrella called ‘mobile’, it’s important to remember how different they actually are.