The Mobile Commerce Roundup for Thanksgiving 2015
Great article on Emarketer.com. And the online commerce trends continue. Ecommerce sales on Thanksgiving Day itself (boo) were up 9% from last year, to 1.10 Billion (I’m only booing because Thanksgiving is my favorite holiday and has really fended off business-as-usual for a long time). Black Friday online sales were up 10%, to $1.66 Billion. And Cyber Monday sales were up a whopping 16.2%, to $2.28 Billion.
But the big winner overall was mobile! As the chart shows, mobile accounted for more than 60% from Thanksgiving through Sunday. On Cyber Monday, mobile accounted for 46.3% of all sales…
Mobile has won!