The habits of today’s smart mobile shoppers
A big thanks to the Yahoo! Advertising team for creating this infographic entitled “The Habits of Today’s Smart Mobile Shoppers”.
At mShopper, we are seeing very similar, and very exciting, data points on mobile shopping behavior across our network of 100+ retail clients.
A few of our favorite stats from the Yahoo mobile shopping infographic:
- A whopping 88% of consumers use their smart phone AND their PC when researching a purchase
- 46% of shoppers pull out their phones and research a purchase while they are in line at a store
- The two product types with the highest expected mobile shopping growth are: Home Improvement and Beauty (mShopper data on our clients in these two categories wholeheartedly supports this – these two retailer types are killing it!)
Also, for even more mobile info, see this issue of ANA magazine where they spotlight mobile shopping.