David brings 20 years of senior management, entrepreneurial, and finance experience to mShopper. He previously worked at Virgin Mobile USA where he managed Virgin’s Mobile Content activities. The Virgin Mobile Content Group generated more than $60 million per annum in 2004 revenues.Prior to Virgin Mobile, David helped launch Sundari, Christy Turlington’s Ayurvedic skin care company, and ZelnickMedia, Strauss Zelnick’s (the former CEO of BMG North America Entertainment) latest media venture. Prior to these, David spent five years as Chairman and CEO of Imix.com, the Internet’s then leading wholesaler of personalized entertainment content. At its peak, lmix employed more than 60 people, executed more than 250 license agreements covering more than 200,000 song titles, powered more than 150 web sites, and generated several million in annual revenues. Prominent Imix shareholders included BMG Entertainment, Sony Music Entertainment, Clear Channel Communications, Hicks, Muse, Tate and Furst.Previously, Gould was an investment banker with Merrill Lynch, The Apogee Finance Group, and Irving Capital Corporation. Gould received an MBA with distinction from Harvard Business School and a B.A. in Economics from Colgate University.