Berger is a Silicon Valley veteran with more than twenty-five years of experience in developing communication strategies and marketing programs for organizations of all sizes; from launching start-ups and new products to providing ongoing strategy for recognized multinational brands. Bob specializes in integrated marketing, including branding, positioning, SEO/SEM, PPC, website strategies and management, online marketing, social networking and launching products and services. His areas of expertise include enterprise hardware and software, software-as-a-service, security, consumer packaged goods and technology and online learning technologies. He has worked directly with Oracle CEO Larry Ellison on developing and driving lead-generating advertising, Apple CEO Steve Jobs on public relations and product launches, Salesforce.com CEO Marc Benioff on advertising and PR, and former HP CEO John Young on PR strategies. In addition to working with these executives, he has driven branding, communications and marketing for Apple, Clorox, Dell, Harmon/Kardon Multimedia, HP, IBM, Intuit, McAfee, Oracle, Seibel, SlimGenics, Sybase, Webroot and Zuujit. Berger graduated from Cal Poly, San Luis Obispo, California with a Bachelor of Science degree in Journalism and is an award-winning writer and art director.