Many of the retailers we speak with ask for help convincing their bosses that they need a mobile-optimized shopping website. We created this simple checklist that, if nothing else, forces retailers to look closely at the web analytics for their mobile phone visitors. And this is the first step to realizing that their current site […]
The Black Friday results are in and some serious diversity exists when it comes to mobile! 1,188 different mobile devices, including tablets, accessed mShopper’s network of mobile-optimized shopping sites over the Black Friday weekend. Check out the list above where we listed the 30 most popular devices. Apple makes it very hard to break out […]
When’s the last time you looked at your mobile add to cart rate? How is it trending? The add to cart rate is an extremely important metric when analyzing the success of your mobile shop. It is defined as the percentage of visits that result in at least one item being added to a cart. The chart […]
Thanks to IBM for releasing this data from the Black Friday weekend. It is very clear that phone and tablet shoppers are two very different breeds. These different users require very distinct shopping experiences, yet another reason that responsive web design–providing the same experience for the two–is not the optimal route for mobile commerce What […]
mShopper is very happy to share the results of a year-long study that dissected the mobile conversion rates of more than 50 of our retailers’ mStores. The goal? Determine the levers a retailer can use on their mStore to increase sales given the unique behaviors of a mobile shopper. After multiple focus groups, surveys, and analysis of […]
Practical Ecommerce has again highlighted mShopper, this time discussing the importance of a mCommerce platform and the features mShopper offers to help you launch a mobile shopping site. A special thanks to Dale Traxler over at Practical Ecommerce for the write up, and for putting so much emphasis on the positive effects of a mobile site. […]
We wanted to share some of the latest and greatest stats on mobile shopping that every retailer needs to know for the holidays. Mobile is big, growing, and definitely a different kind of animal than your regular online shopper.
Thanks to Christian Holst at Smashing Magazine for posting “The state of e-commerce checkout design 2012.” We here at mShopper have never seen such an in-depth and analytic review (e.g., lots of insightful numbers and charts) of one of the most important, and often overlooked, parts of an e-commerce website. The usability of the checkout […]
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sdf on The Economics Of Permissioned Mobile Phone Numbers This is very fascinating, You're an overly professional blogger. I've joined ...
Kennith on What’s Causing The Missing 1% In Mobile Commerce Conversion Rates? FANTASTIC Post.thanks for share.more wait
Mable on mShopper adds Curated Sale pages to other holiday merchandising tools There's definately a lot to find out about this topic. I ...