We’d like to send even more love to our friends at CIO Magazine! They just featured another one of our mobile commerce tips in their recent article “10 Mobile Marketing Tips for Small Businesses.” TIP #2: Launch a Mobile-friendly Version of Your Website “Mobile Web surfers are a demanding bunch. If they visit your website and […]
Have you seen the November issue of Website Magazine yet? Thanks to our friends over there for devoting the issue to the importance of mobile websites. Click the image at right to view the digital version of the November issue and read for yourself. We especially love the Editor-in-chief’s (Pete Prestipino) intro about how brands […]
[Insights from mShopper’s network of 100+ mobile clients to prepare you for the holidays] ONE: They’re not who you think they are. Surprise! Most of your mobile shoppers haven’t shopped from you before. mShopper data shows that between 75% and 80% of orde rs are placed by shoppers with no pre-existing account with the retailer. Digging […]
mShopper is very happy to share a few best practices in mobile marketing examples of how our retail clients are promoting both their SMS marketing sign-up programs and their new mStores. Mobile is different enough than other marketing channels that it requires a very distinct approach. Mainly, it’s such a personal channel that the upfront […]
We’re often asked for help determing the ROI from using mShopper. So we came up with this worksheet with benchmarks on mobile traffic and conversion. Click the image above to download. Then, enter your own figures and adjust ours, and you’ll quickly see how profitable it can be to launch an mStore.
Our friends over at CIO.com recently asked us for a few tips on mobile shopping best practices to include in an article entitled “16 Tips for Ecommerce Holiday Season Success.” We were happy to oblige, as it’s the hot topic right now in mobile commerce – how to take advantage of the fact that more […]
Mobile shoppers absolutely love deals. Research shows they turn to their phone – especially in a store – to try to get the best price possible. Mobile shoppers feel empowered by their mobile phone – it helps them get deals they otherwise couldn’t get. (See this article, for example) A must-have for the holidays for […]
Short answer: They cry. Long answer: See the chart below which was published in an insightful mobile shopping whitepaper by Maxymiser. It shows exactly how mobile shoppers respond when they encounter a non-mobile-friendly site. 23% won’t return as often 30% leave and go check out a competitor’s site (ouch) 9% never return (double ouch) 39% […]
A special thanks to Maxymiser for sharing this great stat on how mobile shoppers use their smartphones before they visit a store. In particular, this chart does a great job at showing exactly when the smartphone is used before the store visit. mShopper’s Takeaway: For the vast majority of shopping scenarios, phones are used within 24 […]
A big thanks to the Yahoo! Advertising team for creating this infographic entitled “The Habits of Today’s Smart Mobile Shoppers”. At mShopper, we are seeing very similar, and very exciting, data points on mobile shopping behavior across our network of 100+ retail clients. A few of our favorite stats from the Yahoo mobile shopping infographic: […]
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Kennith on What’s Causing The Missing 1% In Mobile Commerce Conversion Rates? FANTASTIC Post.thanks for share.more wait
Mable on mShopper adds Curated Sale pages to other holiday merchandising tools There's definately a lot to find out about this topic. I ...
torrent on Improve Mobile Add to Cart Rates Hello everyone, it's my first pay a quick visit at ...