Hey Catalogers! If you missed last week’s webinar entitled “Learning from the holidays: 10 tips to increase catalog sales to mobile shoppers,” never fear! View the presentation by clicking the image below, and then contact us if you’d like to learn more.
Many of the retailers we speak with ask for help convincing their bosses that they need a mobile-optimized shopping website. We created this simple checklist that, if nothing else, forces retailers to look closely at the web analytics for their mobile phone visitors. And this is the first step to realizing that their current site […]
The Black Friday results are in and some serious diversity exists when it comes to mobile! 1,188 different mobile devices, including tablets, accessed mShopper’s network of mobile-optimized shopping sites over the Black Friday weekend. Check out the list above where we listed the 30 most popular devices. Apple makes it very hard to break out […]
When’s the last time you looked at your mobile add to cart rate? How is it trending? The add to cart rate is an extremely important metric when analyzing the success of your mobile shop. It is defined as the percentage of visits that result in at least one item being added to a cart. The chart […]
Thanks to IBM for releasing this data from the Black Friday weekend. It is very clear that phone and tablet shoppers are two very different breeds. These different users require very distinct shopping experiences, yet another reason that responsive web design–providing the same experience for the two–is not the optimal route for mobile commerce What […]
The 2013 Black Friday shopping weekend (Thanksgiving to Cyber Monday) was an amazing 5-day-long window into the behaviors of mobile shoppers. Did You Know? More than 40% of online retail traffic on Thanksgiving–and 26% of online sales–came from mobile devices. What did they do with their smaller screens? What did they buy? How did it […]
Jessica Lee over at Search Engine Watch wrote an article about mobile shopping trends alongside some insightful information about hot searches this holiday season. Here at mShopper, we love to see data regarding consumers’ behavior and what role mobile plays. The infographic towards the bottom does a great job displaying both. Some other interesting things […]
Forbes has recently written an article about how mobile can help shorten the time you spend shopping, and give you more time for the holiday festivities. Of the 15,200 consumers interviewed, 98% intend to shop online, and 55% haven’t even gotten to it yet. About a third of shoppers plan on starting their […]
mShopper is very happy to share the results of a year-long study that dissected the mobile conversion rates of more than 50 of our retailers’ mStores. The goal? Determine the levers a retailer can use on their mStore to increase sales given the unique behaviors of a mobile shopper. After multiple focus groups, surveys, and analysis of […]
In late September 2013, American Express surveyed 1,504 U.S. adults about their plans for shopping this holiday season. One of the most interesting data points was how many people planned to use a mobile device to shop. Answer: More than half. Wow. On black Friday of 2012, 25% of visits to US retail sites were […]
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Kennith on What’s Causing The Missing 1% In Mobile Commerce Conversion Rates? FANTASTIC Post.thanks for share.more wait
Mable on mShopper adds Curated Sale pages to other holiday merchandising tools There's definately a lot to find out about this topic. I ...
torrent on Improve Mobile Add to Cart Rates Hello everyone, it's my first pay a quick visit at ...