It’s the holidays and mobile traffic is so intense that it crashed BestBuy.com multiple times over the peak shopping weekend, Thanksgiving-Black Friday-Cyber Monday.
Hey Catalogers! If you missed last week’s webinar entitled “Learning from the holidays: 10 tips to increase catalog sales to mobile shoppers,” never fear! View the presentation by clicking the image below, and then contact us if you’d like to learn more.
On Wednesday CNBC released an article entitled “5 Problems Retailers Have to Fix in 2014.” While it seems like retailers are in a constant state of fixing problems and putting out fires, the one that caught our eye the most was Problem #2: “Shopping using smartphones isn’t great”. In particular, we wanted to wholeheartedly agree […]
Thanks to Custora for putting together some really amazing e-commerce data from the holidays, including stats on mobile. View their entire report on e-commerce from the holidays and pay particular attention to the mobile data below. For example, look at the amazing growth in orders coming from mobile phones! And, are you surprised, like us, […]
A new study by Foresee conducted during the holiday shopping season of 2013 revealed something we all might have suspected, but it was very helpful to see: Shoppers use of multiple sales channels during a purchase (i.e. web and smartphone) are more satisfied with their purchase than those who just use one channel. The implication […]
The Black Friday results are in and some serious diversity exists when it comes to mobile! 1,188 different mobile devices, including tablets, accessed mShopper’s network of mobile-optimized shopping sites over the Black Friday weekend. Check out the list above where we listed the 30 most popular devices. Apple makes it very hard to break out […]
When’s the last time you looked at your mobile add to cart rate? How is it trending? The add to cart rate is an extremely important metric when analyzing the success of your mobile shop. It is defined as the percentage of visits that result in at least one item being added to a cart. The chart […]
Tuesday’s webinar “10 Things Black Friday Weekend Taught Us About Selling to Mobile Shoppers” was a success, and we’d like to thank everyone who was in attendance. Below are links to the entire webinar and the slideshow we used, in case you couldn’t make it but would still like to learn about. Black Friday Mobile Stats […]
Ice Jerseys, a long time provider of officially licensed sports merchandise, had an amazing mobile shopping turnout over the Black Friday weekend. Mobile shoppers flocked to the site over the 5-day weekend and the data shows that the popular purchases were: Blackhawks apparel, team stockings, and hats. There’s still time to get that perfect gift […]
Here at mShopper, we love new data regarding consumer spending trends and mobile. Compuware recently released a report about the spending this last Black Friday Weekend that has some very eye opening statistics (about mobile, of course). While this report discusses three main mobile trends, the one we wish to highlight is how mobile load […]
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