Surprising stats on how shoppers use their phones
JiWire just released the Mobile Audience Insights Report for Q2 2013 and we thought we’d share some of the more interesting stats on mobile shopping behavior.
- 68% of consumers are researching products on their smartphones before going into a retail store. mShopper Take: This represents a tremendous opportunity to close the sale on the phone and avoid the chance they will get distracted by life, or a competitor, on the way to the store. Of course this requires that the website be optimized for mobile, and still around 75% of retail websites are not
- Once in the store, the report reveals that 59% of consumers are pulling out their smartphones to comparison shop. mShopper Take: Small pure-play online retailers have a chance to compete with their B&M counterparts if they convert that comparison shopper into a buyer. Again, you need to make sure that your mStore is found from a Google mobile search and then it converts once shoppers arrive. Idea: Offer mobile-only discounts, especially on expedited shipping, to help compete with the fact that they are already in the store.
- For mobile purchases, it seems that around $250 is the purchase amount that separates smartphone and tablet shoppers. If under $250, the report showed that consumers preferred to use a phone. For anything higher, the tablet was the preferred transaction method. mShopper Take: When we first started building mobile stores in 2007, the average order value (AOV) for mobile was around $50. Our network average across our 110 clients is now closer to $90, and this stat shows that mobile is no longer for small purchases!
Mobile Commerce Daily also did a nice piece on the report.You can download the report from JiWire’s site here.