mShopper’s tips on ‘Buy Vs. Build’ in mobile commerce
Thinking of building a mobile-optimized website in-house? There’s a lot to consider, so mShopper put together this handy guide comparing the costs and benefits of hiring a mobile commerce expert versus trying to build it all yourself.
In short, the benefits of hiring mShopper include the following, but please review for yourself:
- Launching: Very low cost to launch mobile store (since an mStore can be ready in a matter of weeks), compared to at least 3-6 months of work and $188,000 in costs for in-house development
- Maintenance: Low monthly cost to make sure your mStore continues to work on all new phones that released and have all necessary updates (e.g., PayPal’s latest shopping cart integration) and features that mobile shoppers want (e.g., SMS)
View mShopper’s Buy Versus Build comparison of in-house versus mobile commerce expert to learn more.