mShopper’s mobile tips featured on CIO.com’s ’16 Tips for Ecommerce Holiday Season Success’
Our friends over at CIO.com recently asked us for a few tips on mobile shopping best practices to include in an article entitled “16 Tips for Ecommerce Holiday Season Success.”
We were happy to oblige, as it’s the hot topic right now in mobile commerce – how to take advantage of the fact that more than one-third of all online retail traffic is expected to come from mobile devices this holiday season.
mShopper’s tips from the article are below:
#3: Have a mobile version of your site.
“Last Black Friday, one in four U.S. retail website visits were from mobile shoppers,” notes Ken Barber, vice president of marketing at mobile ecommerce solution provider mShopper. “This year it is expected to reach at least one in three. Given that the majority of mobile shoppers will abandon a website if it’s not mobile friendly, it’s essential to launch a mobile-optimized version of your website,” he says. To make sure your site is mobile friendly, “make sure the site is built to address unique mobile shopping behaviors and isn’t simply a re-skinning of your current site for mobile technology.”
#13: Consider SMS marketing, especially if your target audience is mobile.
“Text message marketing can be a powerful weapon to reach shoppers as they visit your brick-and-mortar competitors,” adds Barber. “Holiday shoppers are very active, jumping between multiple physical stores to find the right product and best deal,” Barber says.
“Send text messages on holiday weekends with strong promotional offers and a link to purchase right away from an easy-to-use mobile website,” he says. “There’s no better way to reach your on-the-go holiday shoppers and compete with the brick-and-mortar stores,” Barber says.