mShopper® Launches Three New Mobile Marketing Features for the Holiday Shopping Season
mShopper®, a world-leading mobile commerce platform provider, today announced that they are shipping a new Content Delivery Network (CDN) for mobilizing photos and graphics, a Tablet Traffic Controller for optimizing mobile traffic and an SMS tool for targeting Cart Abandons all as updates to the recently launched mStore® v4.1.
“Mobile shoppers demand fast page loads, unbeatable search and excellent product display that allow for quick ordering on smaller screens,” said mShopper CEO David Gould. “We’re giving retailers the ability to drive conversions and improve sales with our new integrated CDN, a tablet traffic controller and a way to go after those mobile users who quit unexpectedly in the middle of a purchase.”
Cache Up, Mobilize and Convert
Research has shown that 57 percent of all users will leave a site if a page load takes longer than five seconds. mShopper now offers and integrated Content Delivery Network (CDN) that can cache product photos and graphics to allow them to rapidly deploy when a site is loading on a mobile device. Even over slower 3G networks, mobile commerce sites can now load bandwidth-intensive content in tenths, even hundredths, of a second. The average site load across the mShopper network is typically 4.5 seconds.
“Caching catches on when it’s this easy. There are a number of CDNs out there today, but mShopper offers one as a feature of the mStore. You just load your image URLs into our Master Control Dashboard and we handle the rest,” said mShopper CMO Bob Berger. “If you’re like our clients, you’ll see a 30 to 40 percent improvement without any loss of bytes to the images.”
Optimize Traffic For Devices
Many retailers have higher conversion rates with tablet shoppers than with desktop shoppers, and some tablets convert higher than others. For instance, Amazon’s Kindle Fire users may prefer mobile-optimized responsive website, where users of Microsoft’s laptop-like Surface tablet might prefer the standard desktop type layout.
With the mShopper Tablet Traffic Control capability, retailers can test to see which tablets are converting the best (data says iPads) and manage their traffic to convert at the highest percentage possible.
Engage and Recapture
The data show that on average, 46 percent of mobile users will abandon a transaction at the cart. mShopper has added capability to its SMS marketing tool that will allow companies to retarget these users with texts to offer promo codes, coupons or discounts. The SMS Cart Abandonment tool is designed to take advantage of the data that says retailers can get these shoppers to convert almost 70 percent of the time to help improve overall conversion rates – especially for the holidays.
“For the impatient ones – the Cart Abandoners – if they give you their cell number, they expect to hear from you,” added Gould. “The key is to remind them, gently, with offers. The best part is that we’ve made all of this easy for our clients. All of the follow-up can be conducted from within the mStore MCD making it a painless task that delivers a serious return.”