mShopper® Launches Petition to Amend Google’s Responsive Web Design Stance
Convenience of Responsive Web Design Leaves Mobile Commerce Coming Up Short. One Size Doesn’t Fit All
Boulder, Colo., August 12, 2014 – mShopper®, a world-leading mobile commerce platform provider, today announced that they will be driving a petition to seek an amendment to Google’s stance on Responsive Web Design and it’s impact on mobile commerce. mShopper recently launched a new mStore® designed to help online retailers drive conversions and improve sales using mobile devices.
“I speak for everyone involved in the mobile commerce market segment when I say, Google is quite literally impeding the growth of mobile commerce through its support of Responsive Web design. As a mobile commerce platform provider, our obsession is to help online retailers capture more traffic and convert that traffic into incremental sales,” said mShopper CEO David Gould. “Google is such an amazing company. Still, they need to understand that one size doesn’t work for all. One common set of HTML, modified only by CSS just doesn’t cut it. Mobile use cases vary widely from other devices and user contexts, and the UX always needs to be optimized for the correct UX. It doesn’t work if you start with an ‘E-Commerce First’ design or a ‘Mobile First’ design. Either way, one size fits all means another side is getting short changed. This is a classic case of ‘Pareto Optimization,’ or lack thereof I should say.”
The “Pareto Optimization” that Gould refers to is a finance and budgeting principle in which all aspects of a business receive equal representation while adding an incremental improvement. Basically, no one entity suffers while adding resources to facilitate another’s success. In the case of online commerce, the notion that one code base can facilitate the success of all three device types – desktop, tablet and smart phones – is a flawed principle since the variety of use cases of each device is dramatically different. At a time when mobile commerce is rapidly becoming retail’s fastest growing channel, impinging that growth through less than optimal UX, load times and poor SEO is a deeply flawed recommendation.
Because mShopper focuses its product development for their industry-leading mobile commerce solution using statistics and feedback gathered from their customer base, they have a direct view to the impact on conversion rates and sales. By tracking key performance metrics, mShopper can see how Responsive design or poor SEO practices impact their customer conversion rates in the fast-moving world of online retail.
“Somebody has to speak up for the mobile commerce side of the online retail market, and that’s why we are organizing the petition drive,” added Gould. “We need to hear the truth from as many developers, web designers and e-commerce people as possible. Responsive design can work for some sites some of the time. But it is not the answer for all people all the time. Google has really smart progressive people. I have no doubt they will jump on board once they become aware of this particular problem.”
mShopper, based in Boulder, Colorado, is a leading mobile commerce platform that allows retailers to create custom, mobile-optimized e-commerce sites designed specifically to increase sales on mobile devices. They offer tools, training and support to make sure that any mobile commerce platform is continually improving conversions and creating new customers. To find out more, go to www.mShopper.com or call 720.279.8028.
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