mShopper adds Curated Sale pages to other holiday merchandising tools
Mobile shoppers absolutely love deals. Research shows they turn to their phone – especially in a store – to try to get the best price possible. Mobile shoppers feel empowered by their mobile phone – it helps them get deals they otherwise couldn’t get. (See this article, for example)
A must-have for the holidays for any mobile shopping website is a special Hot Deals section. mShopper is proud to launch a very mobile-friendly hot deals feature called Curated Sales. This is just a fancy way of saying you can create a themed collection of any products in your store (unlimited), and give it its own prominent page. This Curated Sale page can be linked from any external marketing (QR codes, PPC campaign, email, social media, etc.) or internal merchandising (home page banner).
Examples include holiday items, deep discounts, limited run items, and one-day sales (often called Timebombs).
Watch this 3-minute video to show you how you can easily create these pages for the holidays:
This new tool augments the three other hot deal tools already available on every mStore: 1) scheduable home page banners, 2) Deal of the Day module with countdown timers, and 3) the scrolling hot deals carousel that can be programmed or left on auto-pilot.