mShopper featured in CIO Magazine’s “12 Tips to Boost Post-Holiday Sales”
Our tip, of course, has to do with SMS Marketing, since it’s a very effective way at continuing the relationship that you built with a shopper during the holidays. Lots of gift cards are given during the holidays, for example, so you want to make sure that you are on your shopper’s minds whenever that buying impulse strikes. And those impulses often happen away from a computer.
CIO.COM TIP FROM MSHOPPER
Target and reward mobile shoppers. “Reward mobile shoppers with deals and exclusive items that they can’t find elsewhere,” says Ken Barber, vice president of marketing at mShopper. “You want to encourage your shoppers to pull out their phone and shop whenever the impulse occurs, so make it very attractive.”
Looking for more tips, data, and case studies on SMS marketing for retailers? Check out these other blog posts: