mShopper Case Studies: Best practices in mobile marketing & commerce
mShopper is very happy to share a few best practices in mobile marketing examples of how our retail clients are promoting both their SMS marketing sign-up programs and their new mStores. Mobile is different enough than other marketing channels that it requires a very distinct approach.
Mainly, it’s such a personal channel that the upfront presentation of what people will get, and the actual delivery of that value, has to be explicit and incredibly useful. Otherwise you are just spamming. Examples include discounts, of course, but also exclusive product information, tips on getting the most from a product, videos, or access to events before others.
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Interested in bringing SMS marketing to your mobile store? Contact mShopper today!