mShopper back in CIO.com, this time for holiday mobile tips
TIP #2: Launch a Mobile-friendly Version of Your Website
“Mobile Web surfers are a demanding bunch. If they visit your website and it’s not optimized for both the device they’re using and the different ways [that] mobile users behave, they will get frustrated and leave,” says Ken Barber, vice president of marketing at mShopper.com.
“Your new mobile site should be built to keep up with constantly changing mobile technology (phones and tablets), be designed for a hurried and distracted user, limit the amount of data entry required and also have very fast page load times,” he says. Incorporating sign-up forms to receive text messages is a very effective way to communicate with on-the-go visitors, too.
Thanks CIO! We are big fans of making the lives of CIOs easier by helping them launch an easy-to-set-up and easy-to-manage mobile shopping site.