Mobile Store Curated Sales
Curated sales pages are a powerful tool in a e-commerce manager/marketer’s arsenal. A curated sales page can be created by simply selecting a collection of products and displaying them on a single sales page. They are generally used in themes related to limited time events, holidays, current trends and more. By creating curated sales in your mobile store, you are making it easy for shoppers to find what they are looking for related to the aforementioned limited time events, holidays, current trends, etc.
To further enhance your curated sale, adding promotional banners to your mobile store’s homepage, highlighting the curated sale, will help drive your mobile visitors to exactly where they need to be.
So, instead of forcing shopper’s to utilize search to find products based on holidays/trends/events, a curated sale combined with a banner promotion saves your mobile shopper time and improves the certainty that they will find the products they are looking for. While our mobile stores have powerful, customizable search engines, making your shopper’s experience search-free through a mobile store curated sales page is ideal.
To get examples of hundreds of themes you could use for curated sales, check out all of holidays and observances around the world and get creative. Also think about upcoming popular culture events like film/music award shows, major sporting events, movie releases, etc. There are lots of ways you can take advantage of major, limited-time events to customize a unique curated sales around.
To recap, a curated sales page:
- makes it easy for mobile shopper’s to find exactly what they are looking for based on a holiday, event, current trend or other theme
- combined with a banner ad on your homepage, improves product findability
- avoids shopper’s having to depend on a site search, saving them time
- can be used with lots of events and trends going on in the world.
mShopper makes it incredibly easy to create curated sales on the fly by simply selecting the products you want to use from your entire product catalog. You can add content before and after your list of products as well as set the start and end date of the curated sale so you don’t have to worry about showing an outdated sale.