Mobile shortens holiday shopping, leaves more time for what matters
Forbes has recently written an article about how mobile can help shorten the time you spend shopping, and give you more time for the holiday festivities. Of the 15,200 consumers interviewed, 98% intend to shop online, and 55% haven’t even gotten to it yet. About a third of shoppers plan on starting their holiday spending this weekend, beginning Thursday night (as Black Friday comes earlier and earlier each year) and continuing to shop through Cyber Monday.
This article, written by Robert Passikoff, is full of statistics regarding consumers’ plans on spending this holiday season, and the effects mobile has on consumer spending, you can read the whole article here.