Mobile Image Optimization for mCommerce Stores
Fast mobile page load times are a critical part of a positive mobile user experience and, if you are in the mobile commerce space, fundamental for converting more sales. Slow page load times kill conversions and stunt repeat visitors.
To take our industry-leading mobile page load times and make them even faster, we’ve deployed an outstanding new feature, Mobile Image Optimization.
Why we deployed mobile image optimization
We developed this solution for two main reasons:
First, we saw many sites getting poor mobile speed grades from various tools (e.g. Google SiteSpeed, Akamai, Pingdom) and poor image optimization was the main culprit for slowing down page load times.
Second, some of our clients had yet to deploy images via a content delivery network (CDN) nor were they losslessly compressing or caching images. Our clients were at the whim of their server’s performance when it came to image loading.
Due to these two discoveries, we immediately knew there was a huge opportunity to improve our clients mobile stores even more.
How our mobile image optimization works
Simply load all of your image URLs (currently hosted on your servers) into our dashboard (MCD) through your data feed and, if you have image optimization enabled in the MCD, we pass them to a high-powered CDN, losslessly compressing and caching them at the same time, so they load incredibly fast. And we also run continual checks on the last update to an image (using server timestamps) to make sure we are getting the most recent version of the image displaying on your mShopper mobile store.
Should you use image optimization
Absolutely. The page load performance improvement is significant (load times increasing by 30-40%). Naturally, if your site is loading fast on a mobile device you are giving yourself a significant competitive advantage to win the business of your mobile visitors. And mobile users are statistically known to be trying to complete transaction on their phone quickly so using a feature like our Mobile Image Optimization is aligned with your mobile visitors goals.