Mobile Commerce Software…You Don’t Want Just Software
When it comes to selling to mobile shoppers, you shouldn’t be searching for just a mobile commerce software that comes with all kinds of complexities that make it much more difficult to go live with a great mobile ecommerce site.
Reasons Not To Use Mobile Commerce Software
You definitely don’t want a mobile commerce software that requires you to have a highly technical team to perform complex programming and customizations.
And you certainly can’t be fumbling around yourself with extensive technical details like downloads, installations, coding theme customizations within proprietary templates and having to add plug-ins just to get your mobile commerce up and running.
There is also no reason you should have to deal with any major hosting set-up, configuration and monitoring – a good mobile commerce solution will have the best hosting company running your site without you needing to get involved. Here’s what we do with hosting.
Further, mobile commerce software companies that are promoting pure responsive web design (RWD) do not have your best interest in mind as pure RWD does not lead to higher conversions. You want a hybrid solution that uses mobile-optimized principles with RWD elements only where appropriate. Read what we mean here.
Lastly, mobile commerce software companies shouldn’t be pushing you into app-first carts, either. Mobile shoppers are not downloading shopping apps. See here for more on this.
What you should be looking for
The best possible mobile commerce solution for your company’s future is to look for and select a hosted, browser-based mobile-optimized mcommerce platform (like mShopper). You should be on the hunt for a solution that is SaaS-based with outstanding hosting and a comprehensive set of mobile sales & marketing tools. And the primary focus of the solution you select should be delivering the highest converting mobile stores in the industry.
Want to see what the ideal solution looks like? Request a demo of mShopper’s mStore.