Mobile Commerce Content Management
Mobile commerce content management is a valuable tool to have in your mCommerce platform. Content that should be easy to manage in your mCommerce platform should include:
- Flexible page and navigation layouts
- Custom sales pages with dynamic product integration
- Product management including images, variable descriptions and unique attributes by product
Let’s describe these content sections in more detail:
Flexible homepage and navigation/menu layouts
Using customizable modules, you should be able to layout your homepage in a variety of ways to include: banner ads, hot deals, top products, product category links, subscriber forms (SMS/email) and other features. Further, your menu (aside from being universally accessible) should have full customization that includes: search box and filters, product category links, custom calls to action (e.g. curated sales pages, sms sign-up), store locators (when applicable) and other minor navigation items.
Custom sales pages and curated sales
It should be simple to create custom sales pages in your mobile store (mStore). Your platform should natively offer HTML editing capabilities so you can create visually appealing pages, control text and layout, embed video, add unique calls to action and more. Further, having the ability to create curated sales pages (e.g. creating a seasonal themed sales page with featured products) is a must for successful mobile shopper merchandising. And the right mCommerce platform will allow you to leave IT completely out of the page creation process.
Being able to upload, display and replace product images is an obvious content management issue that needs to be inherent in any mCommerce platform. So should being able to manage descriptions and common attributes. The big product content management challenge that is often overlooked is having the ability to include unique attributes with selectors by product. As an example, if you sell tennis rackets, you would want to give your mobile shopper the ability to select string size, string tension, pattern, etc. Obviously you only want to include these choices on products that applicable. Having a way to manage this kind of variable content is very difficult when using an in-house or exclusive responsive web design mCommerce solution. Fortunately with mShopper, we have variable attribute/selection built in for anyone who uses mStore.
Having a flexible content management system built into your mobile commerce is essential and a competitive edge as it helps provide a positive mobile shopping experience to your visitors. Also, having versatile content management tools in your mCommerce platform also makes your job easier so when you’re tasked with launching a last minute promotion, you can do it with ease.