IBM releases mobile shopping data on Black Friday & Cyber Monday
IBM has just released their annual Black Friday weekend report, and we couldn’t be more pleased with the data. Our favorite statistics were that Black Friday sales were up 19% from last year and Cyber Monday sales were up 21%.
Both reports provide data on:
• New records set this year
• Top five cities for cyber sales
• Growth in mobile traffic
• Smartphones vs. tablets
• iOS vs. Android
• The influence of social media
Big thanks to the benchmark staff over at IBM for the report. Not only do we appreciate all of the information they provide, but we also love the speed with which the reports were published – within hours of the end of each of the main shopping days!