Geeks.com emphasizes its mobile commerce site for the holidays
Geeks.com is a perfect candidate for mobile commerce. They specialize in amazing deals and who wouldn’t want to have access to get those deals 24/7? Plus, a great mobile site allows them to compete with the big box retailers when shoppers are in those stores.
Internet Retailer sat down with Chris Herzog, head of e-commerce for Geeks.com, to discuss his plans to promote his new mShopper mStore for the holiday seasons. A few highlights:
- Geeks.com customers can search for products and hot deals while in the midst of their holiday shopping.
- Geeks.com will highlight their m-commerce site on their e-commerce site and can send out promotions through email, SMS messaging, Twitter and Facebook. .
- Geeks.com uses the majority of its home page to draw attention to daily deals because this feature has worked well on the e-commerce site. They are hoping it will help drive a lot of holiday traffic to the m-commerce site, and generate revenue for the company.
Read the Internet Retailer interview with Geeks.com an their new mStore to learn more.