The Essential Features 
of Mobile Commerce Stores
mShopper gives you a feature-packed mStore &
an exclusive mobile commerce platform dashboard for full control.
Home Page

Feature & Benefits to Merchants
& Mobile Shoppers

NEW! Responsive Design Elements
Key site elements change dynamically based on devices, including smart responsive header management
NEW! Flexible Tiled Layout
Tiles that responsively re-position based on device being used
Customizable Layout
Add, remove, and re-order 5 available modules (Promotional image, Highlighted deal, All deals, Top categories, Top brands)
NEW! Auto-scrolling Hot Deals Carousel
Scrolling carousel view of hot deals to grab shoppers’ attention
GetFirstDibs™ Sign-up Form
GetFirstDibs™ text-messaging sign-up form displayed prominently on homepage to help build your database
Popular Categories & Brands
Search engine activity used to automatically display most popular categories and brands and encourage browsing


Features & Benefits…

NEW! Universal Navigation Menu
Access search and other menu items from anywhere within the mStore.
NEW! GPS Store Locator
Allow mobile shoppers to find the nearest location right in your mStore
NEW! Custom Faceted Search
Not just faceted search, but customizable faceted search so you can have filters/search on any number of product attributes and respective variations
Customizable SOLR Search Engine
Powerful industry-standard search engine
configurable for a merchant’s specific products
Expanded Results Presentation
Results page displays up to 50 items in two
easy-to-browse views: List and Thumbnail
Expanded Results Sorting and Filter
Results can be quickly sorted by brand, price,

Product Pages
NEW! Scrolling image gallery
Multiple product images
automatically scroll to engage

Scrolling Related Products Carousel

Feature & Benefits to Merchants
& Mobile Shoppers

Automatic sale price formatting
Difference between List and Sales price auto-calculated and displayed in red with strikethrough and percentage saved
Easy size & color selection
Size and color options displayed in 
user-friendly format
Tabbed display of all product fields
Data fields (i.e. specs, reviews) display in easy-to-browse tab format and can include HTML formatting. Merchants choose fields to appear
On-page shipping cost calculator
Enter ZIP to calculate FedEx, UPS, and USPS shipping costs before adding to shopping cart
Scrolling related products carousel
Shoppers automatically see related products in a scrolling thumbnail gallery to encourage browsing
Add-to-Wish-List feature
‘Add To Wish List’ link on every Product Page. Shoppers can retrieve later and get notified when product price changes!

Checkout Process

Features & Benefits…

Visual display of shopping cart contents
Overlays for updating shopping cart contents and address/billing info so shoppers never click back
Payment Gateways
Easy integration with merchants’ existing Google Checkout, Paypal, and Amazon Payments accounts
Access to Purchase History
Logged-in users can quickly view purchase history on mStore
Multiple Order Processing Solutions
1) Secure API to e-commerce platform,
2) Live order queue, and
3) PCI-Compliant Business Processing Center

Cart abandonment SMS Reminders
Option for automatic SMS reminders after a cart is abandoned – shopper sent directly to last completed checkout page

Streamlined 3-step Checkout
Minimal data entry, pre-populated text fields, and clear navigation to drive greater conversion
Integration with Consumer Database
Easily connect existing consumer database with mStore, allowing shoppers to bypass some or all data entry pages
Credit Card Validation
Checkout page validates shopper’s credit card number, expiration, and CVV to increase conversion rates
User-Friendly Shopping Cart
Easy to add/update/remove products, calculate shipping costs, and begin checkout process. No limit of items in cart

All Pages

Features & Benefits…

NEW! Upgraded Servers with Load Balancing
State of the art servers with load balancing to ensure industry-leading site load times
Secure Data Storage and Transmission
Account/Checkout pages use secure HTTPS encryption to transmit personal information. Pages display SSL icons
HTML5 Design for Usability
Pages display information in mobile-optimized, user-friendly format. Facilitates data entry and speeds up page loads
Advanced Device Versioning
Design and coding ensures that pages display beautifully for all operating systems, interfaces, and screen sizes
SEO- and Brand-Friendly Page URLs
Merchants can create an easy-to-remember, branded, SEO-friendly URL. Easy to mask and re-direct from sub-domains and .mobi
E-commerce Platform Integrations
Fully integrated with Magento and osCommerce for consumer and product databses, shipping/taxes, promo codes, and checkout
Traffic-driving Mobile Redirect Code
Pages receive traffic from mobile redirect code placed on merchant’s e-commerce site
Customizable Color & Design Themes
Merchants select from variety of colors and designs to match their branding

Content Management
Custom Pages

Scrolling Related 
Products Carousel

Feature & Benefits to Merchants
& Mobile Shoppers

NEW! Custom Pages
Create custom pages with HTML editing built in to showcase embedded product videos, about us/contact us pages, and more
NEW! Curated Sales
Create curated sales by season or theme for best practice merchandising
Hot Deal Scheduler & Countdown Timer
Easily schedule one month’s worth of featured products/deals on the homepage. Can display ‘time remaining’ countdown to drive sales
Custom Confirmation Page Copy
Enter copy that shoppers will see when completing a purchase or sign-up form. Can use to reward shoppers with promo codes
SEO Keyword Tool
Select your top-performing SEO keywords to be entered in the meta fields on your mStore’s code
Advanced Analytics
Merchants receive metrics for traffic, engagement, orders, and ROI. Integrates with providers such as Google Analytics and Omniture


Features & Benefits…

NEW! Tablet Traffic Configurator
Regulate the amount of tablet traffic being sent to your mStore amongst four different tablet size ranges
NEW! SMS Abandoned Cart Automation
Automatically send timed follow-ups to SMS subscribers who left an incomplete cart to increase overall sales