Fairytale Brownies Goes Mobile With mShopper® Mobile Commerce Platform
Designed for quick, easy access, customers and businesses can now order brownie gifts any time from any mobile device at m.brownies.com.
Boulder, Colo., August 7, 2014 — mShopper®, a world-leading mobile commerce platform provider, today announced that Fairytale Brownies will be offering a mobile alternative for a quick, easy way to order brownie gifts. Designed for ordering any time and from any mobile device, Fairytale Brownies officially launches its mobile store this week at m.brownies.com.
“Now, when you need to order a gift, you don’t have to wait until you get home or back to the office to actually place the order. Just search for m.brownies.com on your mobile device and quickly order a brownie gift from the site,” said Co-Founder Eileen Spitalny. “It was so easy to get up and running I wish we’d done it last year.”
With the goal of spreading joy and to simplify gift giving, the new mobile site is perfect for business use. Fairytale Brownies’ new mobile capabilities make it easy to follow up client meetings with an impressive thank-you gift before even leaving the building. Customers can simply log into an existing account, create an account or make a purchase as a guest to order last-minute birthday gifts. There’s no need to download an app.
Within the first few days of going live, Fairytale Brownies received a flurry of mobile orders. “We’ve already received some great feedback on the site. Customers are really digging the simplicity of the mobile checkout process,” said IT Team Leader Hunter Kreie.
“Our mStore® is designed for on-the-go shopping and is optimized for quick ordering on smaller screens,” said mShopper CEO David Gould. “The UX, marketing capabilities and search in our new mStore v4.1means easier browsing, shopping and purchasing. It’s a perfect example of gift giving made simpler by mobile commerce made easy.”
The company has been baking brownies since 1992. Every batch is made by hand using a secret family recipe. The brownies, cookies and bars are all natural, baked with the finest ingredients such as dark chocolate, farm fresh eggs, pure creamery butter, and dark brown sugar. Each brownie, cookie and bar is individually wrappedand certified kosher dairy.
mShopper, based in Boulder, Colorado, is a leading mobile commerce platform that allows retailers to create custom, mobile-optimized e-commerce sites designed specifically to increase sales on mobile devices. They offer tools, training and support to make sure that any mobile commerce platform is continually improving conversions and creating new customers. To find out more, go to www.mShopper.com or call 720.279.8028.
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