Do you know your mobile add to cart rate?
When’s the last time you looked at your mobile add to cart rate? How is it trending? The add to cart rate is an extremely important metric when analyzing the success of your mobile shop. It is defined as the percentage of visits that result in at least one item being added to a cart.
The chart above shows a range of ATCs from the Black Friday weekend.
Did you realize that your mATC is so different than your non-mobile ATC? It should make sense that the mobile ATC is typically lower than the desktop one. After all, it’s harder to find the exact product you want on a smaller screen with a slower connection speed and a more distracted user.
Your mobile website needs to cater to the mobile consumer with a special emphasis on the tools that help shoppers find deals and filter through results. Let us know if mShopper can explain this important metric further – we’re happy to help.