Creating a Mobile Optimized Store for Shopper Research
Notwithstanding the fact the Goldman Sachs is predicting that mobile commerce sales will account for half of all E-commerce sales by 2018, there are other important reasons for retailers to launch a mobile optimized site. As an example, having a mobile optimized store is critical as an information portal for shopper’s who are doing more and more research online, even when choosing to make the purchase offline.
Shoppers are splitting their time researching online only to proceed to make a retail purchase and vice versa, checking out products in brick and mortar environment only to go on to purchase digitally. “Consumers, then, have merged online and offline into a single shopping experience.” (http://www.emarketer.com/Article/Retailers-Look-Merge-Offline-Online-Shopping-Experiences-2014/1010812)
While we are primarily proponents of mobile sales as the fastest growing retail channel, we also understand the value of having an easy-to-use, visually appealing mobile store for assisting shoppers in their online research as well. Not delivering a strong mobile user experience isn’t just jeopardizing your mobile sales, it’s negatively affecting your brand and all of your sales channels.
mShopper’s mStore is an excellent solution for both directly selling on mobile, but also presenting a portal for shopper research. Our mStores are driven by your datafeeds. This means you can rapidly deploy thousands of product listings, with unlimited numbers of related custom fields that offer all the best product meta data, in a browser-based mobile site so mobile visitors can do all the research they want. mShopper mStores also allow you to create unlimited custom pages so you can create special, informational pages that really address the needs of your smartest shoppers. These benefits, and others, mean you never have to invest in an expensive website re-design or worse, build an app (that a majority of shoppers will never install).
Our mStore truly gives you the best of all worlds: a great user experience, a cost effective platform, and a channel for mobile research AND sales.