Whoever amasses and maintains the largest list of permissioned mobile phone numbers wins. 4 Steps to amassing your permissioned mobile database. Before we dive in and answer the question “How do I build the biggest, baddest mobile database of permissioned mobile phone numbers in the world, we would like to emphasize a tremendously important point: winning […]

Are you serious about growing your business? It’s a mobile world out there. Mobile won. Smartphones and tablets account for more than 50% of inbound traffic for most sites on the ‘Net. And, as many of us are finding out, marketing to the mobile customer is a whole new animal. Think about it. When we […]

  Are Flash Sales The Answer in Mobile? E-commerce marketers are struggling to succeed in mobile.  Traffic is up enormously, but conversion rates, while improving, have not kept pace. It’s not that the mobile customer base is finicky.  As marketers, we need to better understand the mobile imperative – those daily occurrences that cause someone to breakout […]

The key to successful mobile marketing and engagement is the permissioned mobile phone number. A permissioned mobile phone number is a mobile number whereby the user has given you permission to engage them via text messaging and/or location based marketing

We have all learned that to really succeed in mobile, you have to do a lot more than just shrinking your E-Com site so that it looks nice on a mobile screen.  Launching a mobile optimized site might recapture half of your lost mobile conversion rates, but if you really want to go all the […]

First we talked about the fact that there exists a missing 1%. Then we talked about what’s causing the missing 1%. So now, let’s get down to the business at hand; how does one increase mobile conversion rates and overcome the missing 1%?  The short answer is this: awareness, desire and tools. • Awareness: To […]

In our last post, we talked about the missing 1%? – the lost conversions that still manifest even after you launch a mobile optimized site.  Today, we will address it’s cause – marketing.  Or to be more precise, the lack thereof. According to McKinsey & Co, global spending on marketing exceeds $1 trillion and has […]

So here’s a sad truth:  Launching a mobile optimized site won’t solve all your mobile problems.  This isn’t the easiest thing in the world to admit when you’re us – a leader in providing mobile commerce site optimization solutions.  But it’s the truth and we don’t hide from the truth.  And please do not misconstrue […]