


Marketers Need New Mobile Marketing Tools That Let Them Overcome The Missing 1%
First we talked about the fact that there exists a missing 1%. Then we talked about what’s causing the missing 1%. So now, let’s get down to the business at hand; how does one increase mobile conversion rates and overcome the missing 1%? The short answer is this: awareness, desire and tools. • Awareness: To […]

What’s Causing The Missing 1% In Mobile Commerce Conversion Rates?
In our last post, we talked about the missing 1%? – the lost conversions that still manifest even after you launch a mobile optimized site. Today, we will address it’s cause – marketing. Or to be more precise, the lack thereof. According to McKinsey & Co, global spending on marketing exceeds $1 trillion and has […]

Mobile Commerce And The Missing 1% In Conversion Rates
So here’s a sad truth: Launching a mobile optimized site won’t solve all your mobile problems. This isn’t the easiest thing in the world to admit when you’re us – a leader in providing mobile commerce site optimization solutions. But it’s the truth and we don’t hide from the truth. And please do not misconstrue […]
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