The key to successful mobile marketing and engagement is the permissioned mobile phone number. A permissioned mobile phone number is a mobile number whereby the user has given you permission to engage them via text messaging and/or location based marketing

Ice Jerseys, a long time provider of officially licensed sports merchandise, had an amazing mobile shopping turnout over the Black Friday weekend. Mobile shoppers flocked to the site over the 5-day weekend and the data shows that the popular purchases were: Blackhawks apparel, team stockings, and hats. There’s still time to get that perfect gift […]

Here at mShopper, we love new data regarding consumer spending trends and mobile. Compuware recently released a report about the spending this last Black Friday Weekend that has some very eye opening statistics (about mobile, of course). While this report discusses three main mobile trends, the one we wish to highlight is how mobile load […]

The 2013 Black Friday shopping weekend (Thanksgiving to Cyber Monday) was an amazing 5-day-long window into the behaviors of mobile shoppers. Did You Know? More than 40% of online retail traffic on Thanksgiving–and 26% of online sales–came from mobile devices. What did they do with their smaller screens? What did they buy? How did it […]

Jelly Belly, one of our most popular clients, wants you to have access to their candies no matter where you are. We applaud them for that! For the holidays, they’re offering no sales tax and free shipping on any order over $55. With a huge selection of beans, Jelly Belly is now offering SMS deals […]

mShopper is very happy to share the results of a year-long study that dissected the mobile conversion rates of more than 50 of our retailers’ mStores.   The goal? Determine the levers a retailer can use on their mStore to increase sales given the unique behaviors of a mobile shopper. After multiple focus groups, surveys, and analysis of […]

A journalist just contacted mShopper and asked for some data on the effectiveness of SMS marketing. He said his readers were very suspect if it actually drives sales. Well, Mr. Journalist, it’s your lucky day (and it is 11/11, which is supposed to be a lucky day anyway): This comes from an audit performed by […]

There has been a lot of demand in the last 2 weeks for tips on how to use SMS marketing for the holidays. Here is a recording of a recent mShopper webinar to give you the answers. In it, you will learn: How to build your database – which marketing channels to use, what to […]

Have you seen the November issue of Website Magazine yet? Thanks to our friends over there for devoting the issue to the importance of mobile websites. Click the image at right to view the digital version of the November issue and read for yourself. We especially love the Editor-in-chief’s (Pete Prestipino) intro about how brands […]