

Ice Jerseys scored big over Black Friday Weekend for mobile shoppers
Ice Jerseys, a long time provider of officially licensed sports merchandise, had an amazing mobile shopping turnout over the Black Friday weekend. Mobile shoppers flocked to the site over the 5-day weekend and the data shows that the popular purchases were: Blackhawks apparel, team stockings, and hats. There’s still time to get that perfect gift […]
Compuware’s 2013 holiday Retail Performance Report shows that speed matters
Here at mShopper, we love new data regarding consumer spending trends and mobile. Compuware recently released a report about the spending this last Black Friday Weekend that has some very eye opening statistics (about mobile, of course). While this report discusses three main mobile trends, the one we wish to highlight is how mobile load […]
WEBINAR: 10 Things Black Friday Weekend Taught Us About Mobile Shoppers
The 2013 Black Friday shopping weekend (Thanksgiving to Cyber Monday) was an amazing 5-day-long window into the behaviors of mobile shoppers. Did You Know? More than 40% of online retail traffic on Thanksgiving–and 26% of online sales–came from mobile devices. What did they do with their smaller screens? What did they buy? How did it […]
Jelly Belly’s mStore makes it even easier to satisfy a sweet tooth
Jelly Belly, one of our most popular clients, wants you to have access to their candies no matter where you are. We applaud them for that! For the holidays, they’re offering no sales tax and free shipping on any order over $55. With a huge selection of beans, Jelly Belly is now offering SMS deals […]
New mShopper study answers: “What is my mobile conversion rate made of?”
mShopper is very happy to share the results of a year-long study that dissected the mobile conversion rates of more than 50 of our retailers’ mStores. The goal? Determine the levers a retailer can use on their mStore to increase sales given the unique behaviors of a mobile shopper. After multiple focus groups, surveys, and analysis of […]
Does SMS Marketing really drive sales? Absolutely.
A journalist just contacted mShopper and asked for some data on the effectiveness of SMS marketing. He said his readers were very suspect if it actually drives sales. Well, Mr. Journalist, it’s your lucky day (and it is 11/11, which is supposed to be a lucky day anyway): This comes from an audit performed by […]
Learn best practices for the holidays from mShopper’s SMS Marketing webinar
There has been a lot of demand in the last 2 weeks for tips on how to use SMS marketing for the holidays. Here is a recording of a recent mShopper webinar to give you the answers. In it, you will learn: How to build your database – which marketing channels to use, what to […]
Website Magazine devotes November issue to importance of mobile
Have you seen the November issue of Website Magazine yet? Thanks to our friends over there for devoting the issue to the importance of mobile websites. Click the image at right to view the digital version of the November issue and read for yourself. We especially love the Editor-in-chief’s (Pete Prestipino) intro about how brands […]
Top 5 things you didn’t realize about your mobile shoppers
[Insights from mShopper’s network of 100+ mobile clients to prepare you for the holidays] ONE: They’re not who you think they are. Surprise! Most of your mobile shoppers haven’t shopped from you before. mShopper data shows that between 75% and 80% of orde rs are placed by shoppers with no pre-existing account with the retailer. Digging […]
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