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1The Economics Of Permissioned Mobile Phone Numbers

The Economics Of Permissioned Mobile Phone Numbers

Jan 8, 2016
Greeting and Happy New Year! By all accounts, 2015 was a great year for mobile commerce.  mShopper clients' aggregate network sales were up 20% from last year. And conversion rates were up even more!  At mShopper, we expect this trend to continue as our clients learn how to use mobile marketing to eliminate the missing 1% of [...]
2

Ice Jerseys scored big over Black Friday Weekend for mobile shoppers

Dec 12, 2013

Ice Jerseys, a long time provider of officially licensed sports merchandise, had an amazing mobile shopping turnout over the Black Friday weekend. Mobile shoppers flocked to the site over the 5-day weekend and the data shows that the popular purchases were: Blackhawks apparel, team stockings, and hats. There’s still time to get that perfect gift […]

3

Compuware’s 2013 holiday Retail Performance Report shows that speed matters

Dec 11, 2013

Here at mShopper, we love new data regarding consumer spending trends and mobile. Compuware recently released a report about the spending this last Black Friday Weekend that has some very eye opening statistics (about mobile, of course). While this report discusses three main mobile trends, the one we wish to highlight is how mobile load […]

4

WEBINAR: 10 Things Black Friday Weekend Taught Us About Mobile Shoppers

Dec 3, 2013

The 2013 Black Friday shopping weekend (Thanksgiving to Cyber Monday) was an amazing 5-day-long window into the behaviors of mobile shoppers. Did You Know? More than 40% of online retail traffic on Thanksgiving–and 26% of online sales–came from mobile devices. What did they do with their smaller screens? What did they buy? How did it […]

5

Jelly Belly’s mStore makes it even easier to satisfy a sweet tooth

Dec 3, 2013

Jelly Belly, one of our most popular clients, wants you to have access to their candies no matter where you are. We applaud them for that! For the holidays, they’re offering no sales tax and free shipping on any order over $55. With a huge selection of beans, Jelly Belly is now offering SMS deals […]

6

New mShopper study answers: “What is my mobile conversion rate made of?”

Nov 22, 2013

mShopper is very happy to share the results of a year-long study that dissected the mobile conversion rates of more than 50 of our retailers’ mStores.   The goal? Determine the levers a retailer can use on their mStore to increase sales given the unique behaviors of a mobile shopper. After multiple focus groups, surveys, and analysis of […]

7

Does SMS Marketing really drive sales? Absolutely.

Nov 11, 2013

A journalist just contacted mShopper and asked for some data on the effectiveness of SMS marketing. He said his readers were very suspect if it actually drives sales. Well, Mr. Journalist, it’s your lucky day (and it is 11/11, which is supposed to be a lucky day anyway): This comes from an audit performed by […]

8

Learn best practices for the holidays from mShopper’s SMS Marketing webinar

Nov 8, 2013

There has been a lot of demand in the last 2 weeks for tips on how to use SMS marketing for the holidays. Here is a recording of a recent mShopper webinar to give you the answers. In it, you will learn: How to build your database – which marketing channels to use, what to […]

9

Website Magazine devotes November issue to importance of mobile

Oct 17, 2013

Have you seen the November issue of Website Magazine yet? Thanks to our friends over there for devoting the issue to the importance of mobile websites. Click the image at right to view the digital version of the November issue and read for yourself. We especially love the Editor-in-chief’s (Pete Prestipino) intro about how brands […]

10

Top 5 things you didn’t realize about your mobile shoppers

Oct 16, 2013

[Insights from mShopper’s network of 100+ mobile clients to prepare you for the holidays] ONE:  They’re not who you think they are.  Surprise! Most of your mobile shoppers haven’t shopped from you before. mShopper data shows that between 75% and 80% of orde rs are placed by shoppers with no pre-existing account with the retailer. Digging […]

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5 Things You Need to Know About Geo-fencing

1. A geo-fence is a virtual barrier that is circular in shape and centers around any physical address of your choosing.
Fences can be as small as 50 meters or as large as 50,000 meters. With mPlace, you can set up as many geo-fences as allowed by your plan. You can ‘fence’ your stores, competitor stores, and any other place of interest like stadiums, museums, concert venues, college campuses. If it has an address, you can fence it! And once you set up a fence, you can then set up a trigger so when a device enters, exits, or even ‘loiters for 5 minutes’ the boundaries defined by your geo-fences, a push notification, text message or email alert is sent! So, you can easily geo-fence the parking lot of a shopping mall and be the first to send a notification to customers as they enter that mall! Here's a few more things you need to know about this location-based mobile service that lets marketers send messages to your smartphone when you enter a defined geographic area, such as a shopping mall.

2. Use it to engage your offline, local shoppers.
Geo-fencing is a location-based service that sends messages to smartphone users who enter a defined geographic area. Some companies send promotions to customers' smartphones when they enter a store, mall or neighborhood.

3. Use it to create deals that can be hyper-local.
Knowing that customers are nearby lets businesses tailor offers based on local events or holidays. For example, 1-800-Flowers deployed targeted notifications for 20 percent off bouquets in the days leading up to Valentine's Day. Their ads pushed traffic to their local retail stores and included a click-through map to show your location and how to get to the store. Companies can also work with businesses that offer complementary products. For example, 1-800-Flowers geo-fenced the area around jewelry stores that are close to their flower stores.

4. Learn to leverage your customers’ locations.
By sending a targeted offer to a customer in a parking lot, you may be able to steer them away from competitors.

5. You need more rewards.
When you know where customers are and how they behave, you can not only customize offers but also give them rewards and a personalized experience. Neiman Marcus is piloting geo-fencing in its stores so salespeople can see when VIP customers are in store, look at their purchase history and provide more personalized service. But Costa warns: "Make sure it's not intrusive, make sure it's additive. The value exchange has to be there."

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