Whoever amasses and maintains the largest list of permissioned mobile phone numbers wins. 4 Steps to amassing your permissioned mobile database. Before we dive in and answer the question “How do I build the biggest, baddest mobile database of permissioned mobile phone numbers in the world, we would like to emphasize a tremendously important point: winning […]

Are you serious about growing your business? It’s a mobile world out there. Mobile won. Smartphones and tablets account for more than 50% of inbound traffic for most sites on the ‘Net. And, as many of us are finding out, marketing to the mobile customer is a whole new animal. Think about it. When we […]

  Are Flash Sales The Answer in Mobile? E-commerce marketers are struggling to succeed in mobile.  Traffic is up enormously, but conversion rates, while improving, have not kept pace. It’s not that the mobile customer base is finicky.  As marketers, we need to better understand the mobile imperative – those daily occurrences that cause someone to breakout […]

So here’s a sad truth:  Launching a mobile optimized site won’t solve all your mobile problems.  This isn’t the easiest thing in the world to admit when you’re us – a leader in providing mobile commerce site optimization solutions.  But it’s the truth and we don’t hide from the truth.  And please do not misconstrue […]

Thanks Google, we agree completely!  Mobilegeddon doesn’t scare mShopper and Mobilegeddon should not scare you?  Why? Because when sites don’t go mobile, they trigger a horrible experience for their customers.  Worse still, they are leaving a ton of money on the table… Is your site mobile friendly?   Do you pass the Google Mobilegeddon test? […]

It’s the holidays and mobile traffic is so intense that it crashed BestBuy.com multiple times over the peak shopping weekend, Thanksgiving-Black Friday-Cyber Monday.

Test Your Mobile Shopping Platform with Google Forrester Research is forecasting a $10 billion jump in online spending this holiday season, with e-commerce sales in the U.S. reaching $89 billion in November and December. That’s a 13% increase over last year, according to Forrester analyst Sucharita Mulpuru. It represents 30% of annual e-commerce sales for 2014, and […]

Can we all agree that Amazon’s custom faceted search make it incredibly easy to find what you are looking for? I know I utilize custom faceted search every time I shop…TV sizes, items per pack, ratings, etc… Well, we’ve taken a page from our peers over at Amazon and given you the power to customize […]

In the world of mobile sales everything rides on solid conversion rates. People are actively searching for goods and are motivated to buy what they find on their mobile devices. Their concern at that moment is, “Am I getting the most value for my money?” That’s the primary reason that abandonment rates are so high. […]