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1The Economics Of Permissioned Mobile Phone Numbers

The Economics Of Permissioned Mobile Phone Numbers

Jan 8, 2016
Greeting and Happy New Year! By all accounts, 2015 was a great year for mobile commerce.  mShopper clients' aggregate network sales were up 20% from last year. And conversion rates were up even more!  At mShopper, we expect this trend to continue as our clients learn how to use mobile marketing to eliminate the missing 1% of [...]
2Mobile Commerce And The Missing 1% In Conversion Rates

Mobile Commerce And The Missing 1% In Conversion Rates

Nov 10, 2015

So here’s a sad truth:  Launching a mobile optimized site won’t solve all your mobile problems.  This isn’t the easiest thing in the world to admit when you’re us – a leader in providing mobile commerce site optimization solutions.  But it’s the truth and we don’t hide from the truth.  And please do not misconstrue […]

3Google Mobilegeddon to E Commerce: Go Mobile Now!

Google Mobilegeddon to E Commerce: Go Mobile Now!

Jun 1, 2015

Thanks Google, we agree completely!  Mobilegeddon doesn’t scare mShopper and Mobilegeddon should not scare you?  Why? Because when sites don’t go mobile, they trigger a horrible experience for their customers.  Worse still, they are leaving a ton of money on the table… Is your site mobile friendly?   Do you pass the Google Mobilegeddon test? […]

4

Don’t Get “Best Buyed!” Be Ready for Mobile Shoppers

Dec 2, 2014

It’s the holidays and mobile traffic is so intense that it crashed BestBuy.com multiple times over the peak shopping weekend, Thanksgiving-Black Friday-Cyber Monday.

5

Is Your Mobile Store Really Ready for Black Friday Sales?

Nov 26, 2014

Test Your Mobile Shopping Platform with Google Forrester Research is forecasting a $10 billion jump in online spending this holiday season, with e-commerce sales in the U.S. reaching $89 billion in November and December. That’s a 13% increase over last year, according to Forrester analyst Sucharita Mulpuru. It represents 30% of annual e-commerce sales for 2014, and […]

6

The Importance of Custom Faceted Search for Mobile

Nov 19, 2014

Can we all agree that Amazon’s custom faceted search make it incredibly easy to find what you are looking for? I know I utilize custom faceted search every time I shop…TV sizes, items per pack, ratings, etc… Well, we’ve taken a page from our peers over at Amazon and given you the power to customize […]

7

Mobile Conversion Rate Optimization Guide

Nov 12, 2014

In the world of mobile sales everything rides on solid conversion rates. People are actively searching for goods and are motivated to buy what they find on their mobile devices. Their concern at that moment is, “Am I getting the most value for my money?” That’s the primary reason that abandonment rates are so high. […]

8

What Are the Three Keys to Having a Great Mobile Retail Holiday Sales Season?

Oct 14, 2014

Optimize, Mobilize and Engage! Of course.  Think about it; they are the three key steps to successful customer interaction with your mobile site. When someone is in a hurry (especially during the holidays), they want to find something quickly, they want to navigate quickly, and if they drop off or get cut off for some […]

9

Mobile Store Curated Sales

Oct 2, 2014

Curated sales pages are a powerful tool in a e-commerce manager/marketer’s arsenal. A curated sales page can be created by simply selecting a collection of products and displaying them on a single sales page. They are generally used in themes related to limited time events, holidays, current trends and more. By creating curated sales in […]

10

Mobile Shopping Cart Evaluation: SaaS versus Self-Hosted

Jul 30, 2014

If you are evaluating a self-hosted mobile shopping cart versus a SaaS mobile shopping cart, here are some considerations you should evaluate: Implementation costs. A self-hosted mobile shopping cart generally requires a substantial amount of time to customize UX, design, database, hosting, payment integrations, and more. Who is going to do all this work? Will […]

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  • The Economics Of Permissioned Mobile Phone Numbers
  • Marketers Need New Mobile Marketing Tools That Let Them Overcome The Missing 1%
  • The Mobile Commerce Roundup for Thanksgiving 2015
  • What’s Causing The Missing 1% In Mobile Commerce Conversion Rates?
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5 Things You Need to Know About Geo-fencing

1. A geo-fence is a virtual barrier that is circular in shape and centers around any physical address of your choosing.
Fences can be as small as 50 meters or as large as 50,000 meters. With mPlace, you can set up as many geo-fences as allowed by your plan. You can ‘fence’ your stores, competitor stores, and any other place of interest like stadiums, museums, concert venues, college campuses. If it has an address, you can fence it! And once you set up a fence, you can then set up a trigger so when a device enters, exits, or even ‘loiters for 5 minutes’ the boundaries defined by your geo-fences, a push notification, text message or email alert is sent! So, you can easily geo-fence the parking lot of a shopping mall and be the first to send a notification to customers as they enter that mall! Here's a few more things you need to know about this location-based mobile service that lets marketers send messages to your smartphone when you enter a defined geographic area, such as a shopping mall.

2. Use it to engage your offline, local shoppers.
Geo-fencing is a location-based service that sends messages to smartphone users who enter a defined geographic area. Some companies send promotions to customers' smartphones when they enter a store, mall or neighborhood.

3. Use it to create deals that can be hyper-local.
Knowing that customers are nearby lets businesses tailor offers based on local events or holidays. For example, 1-800-Flowers deployed targeted notifications for 20 percent off bouquets in the days leading up to Valentine's Day. Their ads pushed traffic to their local retail stores and included a click-through map to show your location and how to get to the store. Companies can also work with businesses that offer complementary products. For example, 1-800-Flowers geo-fenced the area around jewelry stores that are close to their flower stores.

4. Learn to leverage your customers’ locations.
By sending a targeted offer to a customer in a parking lot, you may be able to steer them away from competitors.

5. You need more rewards.
When you know where customers are and how they behave, you can not only customize offers but also give them rewards and a personalized experience. Neiman Marcus is piloting geo-fencing in its stores so salespeople can see when VIP customers are in store, look at their purchase history and provide more personalized service. But Costa warns: "Make sure it's not intrusive, make sure it's additive. The value exchange has to be there."

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