Tuesday’s webinar “10 Things Black Friday Weekend Taught Us About Selling to Mobile Shoppers” was a success, and we’d like to thank everyone who was in attendance. Below are links to the entire webinar and the slideshow we used, in case you couldn’t make it but would still like to learn about. Black Friday Mobile Stats […]
Practical Ecommerce has again highlighted mShopper, this time discussing the importance of a mCommerce platform and the features mShopper offers to help you launch a mobile shopping site. A special thanks to Dale Traxler over at Practical Ecommerce for the write up, and for putting so much emphasis on the positive effects of a mobile site. […]
Here at mShopper, we love the advice provided by Practical Ecommerce. So we were excited to see them highlight us in today’s article about the importance of data feeds for ecommerce retailers. Data feeds are especially important during the holiday season since they make it considerably easier to feature your products on multiple high-traffic shopping […]
A journalist just contacted mShopper and asked for some data on the effectiveness of SMS marketing. He said his readers were very suspect if it actually drives sales. Well, Mr. Journalist, it’s your lucky day (and it is 11/11, which is supposed to be a lucky day anyway): This comes from an audit performed by […]
There has been a lot of demand in the last 2 weeks for tips on how to use SMS marketing for the holidays. Here is a recording of a recent mShopper webinar to give you the answers. In it, you will learn: How to build your database – which marketing channels to use, what to […]
[Insights from mShopper’s network of 100+ mobile clients to prepare you for the holidays] ONE: They’re not who you think they are. Surprise! Most of your mobile shoppers haven’t shopped from you before. mShopper data shows that between 75% and 80% of orde rs are placed by shoppers with no pre-existing account with the retailer. Digging […]
mShopper is very happy to share a few best practices in mobile marketing examples of how our retail clients are promoting both their SMS marketing sign-up programs and their new mStores. Mobile is different enough than other marketing channels that it requires a very distinct approach. Mainly, it’s such a personal channel that the upfront […]
We’re often asked for help determing the ROI from using mShopper. So we came up with this worksheet with benchmarks on mobile traffic and conversion. Click the image above to download. Then, enter your own figures and adjust ours, and you’ll quickly see how profitable it can be to launch an mStore.
Saks Fifth Avenue is well-known for providing personalized customer service and rewards to their most loyal shoppers. That’s why is made perfect sense when we saw how Saks is promoting its SMS marketing program – front and center on its mobile website AND on its regular website. SMS is an incredibly effective way to build […]
We just created an updated list of our mobile store features and customizations and wanted to share with our followers. In a nut shell, it’s essential that your mobile store (mStore) includes features built specifically for mobile shoppers. These include things such as mobile-optimized PayPal checkout, abandoned cart reminders via SMS, countdown timers for hot […]
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Kennith on What’s Causing The Missing 1% In Mobile Commerce Conversion Rates? FANTASTIC Post.thanks for share.more wait
Mable on mShopper adds Curated Sale pages to other holiday merchandising tools There's definately a lot to find out about this topic. I ...
torrent on Improve Mobile Add to Cart Rates Hello everyone, it's my first pay a quick visit at ...