AmEx survey shows just how big mobile shopping will be for 2013 holiday
In late September 2013, American Express surveyed 1,504 U.S. adults about their plans for shopping this holiday season. One of the most interesting data points was how many people planned to use a mobile device to shop.
Answer: More than half. Wow. On black Friday of 2012, 25% of visits to US retail sites were from mobile devices. And it now looks like we have a chance to double that just one short year later!