10 questions to determine if you need a mobile-optimized shopping website
Many of the retailers we speak with ask for help convincing their bosses that they need a mobile-optimized shopping website. We created this simple checklist that, if nothing else, forces retailers to look closely at the web analytics for their mobile phone visitors. And this is the first step to realizing that their current site just isn’t cutting it. Not even close.
Consider this: A non-mobile-optimized retail site converts at about 0.3% to 0.4%, on average. We know this with great precision based on the retailers we have taken mobile. Then, we look at what happens after they launch a mStore, and we see a range of around 1.0% to as high as 5% in some cases.
Then consider this: A mid-sized retailer loses $32,000 each month due to this difference in conversion rates! Thirty. Two. Thousand.
(Assumptions: 100K monthly visits, 20% traffic from mobile phones, $100 AOV, and an increase in conversion rate from 0.4% to 2.0%)
Answer the questions below using your data on just your mobile phone shoppers. If you answer YES to more than 3, contact us for a comparison to our network data (100+ retailers) along with detail recommendations for your retail vertical.
- Did you see conversion rates under 1%?
- Was your add-to-cart rate under 5%?
- Were your average page load times greater than 10 seconds?
- Did the home page have the highest exit rate?
- Was your bounce rate greater than 20%
- Was the percentage of repeat users under 20%?
- Was the Repeat Visitor conversion rate similar to New Users?
- Was the promo code usage roughly the same as your site e-commerce?
- Did shoppers buy fewer than 3 items per order?
- Did most visits enter on the homepage?